What model is best for *your* start-up — When it comes to raising capital for your business, no two fundraising stories are the same. There are many factors to consider when deciding which route you should take when it comes to determining your start-up’s financial decisions. The type of funding you choose to pursue can rely on a…

And how it’s comparable to the feelings evoked along your entrepreneurial journey — LA Lakers fans went wild last night as the decade-long drought for the 17th NBA title was put to an end by LeBron James’ legendary triple double, leading to a 4–2 series victory. The Laker’s triumph was long- awaited by loyal fans as they had failed to reach the play-offs…

Are the 5am starts really worth it? — Whether you’re part of “Grind everyday Twitter” or not, chances are your timeline has been bombarded by the hustler lifestyles posts more frequently recently. With the recent pandemic, working from home has people clocking in more work hours than usual. However, there is always that certain type of person, (most…

Is email marketing really dead? — If you’re a company that is just starting out in the world, or you have been around for decades, the effervescent weekly marketing email to your customers is a staple in the PR inventory. Whether you’re gathering a target list for a new product launch, or simply making sure everyone’s…

How do those cat meme pages with 100K followers do it? — So it’s a Sunday evening. You’re bored and you end up in the same place that you’re always at, the Instagram search bar. What do you see? The same old posts, with the same old hashtags and no original content. Now flip this scenario: what if you were a brand…

Make the most out of those 30- way zoom calls — It’s no secret that the Covid-19 pandemic has affected many businesses worldwide, from a variety of different sectors. The Airline and Entertainment industries seem to be those at higher financial risk: In times like these, the best businesses know that the only way to navigate through a crisis is to…

Demystifying everyone’s favourite humble-brag platform… — “I don’t get the point. Isn’t it just another way to stalk and compare yourself to your age-mates for validation?” It’s Thursday, 8 o’ clock in the evening, a time where I usually begin to switch off from work and passively scroll through the endless timeline of social media posts…